A website is important for independent professionals. It is an ideal medium to attract new prospects or customers. Unfortunately, setting up your website is not enough to generate an uninterrupted traffic of visitors. This is why it is necessary to know the performance of your website.
What criteria to measure the performance of your website?
Your website is the center of your marketing strategy. It is in this medium that you publish your content, your offers and/or services. It is then necessary to use the right tools to convert visitors or more precisely Internet users into customers. An efficient and quality site captures the attention of the target customer. To measure this performance, you must first define your objective, determine the indicators to be analyzed, choose the best tools, consider the results obtained, and then make optimizations. To succeed in your digital marketing strategy, you must choose the Key performance indicators or KPIs. Thus, analyzing KPIs is an essential process to develop your online business. You can then measure the progress of marketing, sales, and customer relations against your goals. To learn more, check out the Kameleoon A/B testing platform.
Measure the technical performance of your website
Web performance starts with the technical side, the main objective is that the website works on any browser. Users are now multi-device. In other words, they use multiple devices every day to get information, consume, and make purchases. When they visit a website, they want a consistent user experience: the website must be compatible in desktop and mobile versions. This technical performance analysis will also allow you to measure the SEO performance of your website.
Know the bounce rate to measure the performance of your website
The bounce rate is a measurement of the percentage of Internet users who reach your website and leave immediately without visiting another page: at the time of their access, Internet users visit only one page of your website. For example, if the bounce rate reaches 50%, it means that 1 out of 2 Internet users leave your site without visiting other pages. This is an essential indicator of the relevance of your website to see if it is achieving the right goals. The higher this percentage is, the higher the bounce rate is. For a good web performance, it is then necessary to locate the cause of the high bounce rate of your site. To begin with, it is necessary to guide the Internet user who visits your site during his navigation path to drive him or her from one page of your website to another.